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Tuesday, December 31, 2013

Welcome to inTandem's New Responsive Website!

Categories: Web Design, RWD

After spending the last year telling our clients that the way forward is responsive web design, how could we keep our old, static website in place for much longer? Put your money where your mouth is, I say! But as always, web designers tend to work on their own site last, so after months of squeezing in development work here and there, we're finally live!

To completely redesign and reinvent or to simply convert what's already there - that was the question. In the end, I decided on a middle ground. Rather than looking at a complete rebranding of inTandem, I decided to stick with the existing brand essence which has served me well over the past 4 years and to which I have a really personal connection. The inTandem leaves were here to stay as well as the overall green tones of my original site and the homepage featuring images taken from client websites. I have always had great feedback about the original homepage so why throw it out altogether? The new feel would come from a white-based scheme rather than the original black, using a lighter and more modern grey font to give an overall softer feel that helps the imagery throughout the website pop out. And of course the entire website is now responsive and therefore easy to view on all of your devices, no matter what screen size.

My new tagline is "We nurture your online brand to help it grow". I wanted to move away from a focus on web design alone (the old tagline was "Web Design without the Jargon"). Even though this is still the core service provided by inTandem, there is so much more going on in the online world that we help our clients with on a daily basis. From social media marketing to logo design/redesign, from inbound marketing strategy to mentoring services.

We are also working on a new logo design with the one in this new website just being a temporary measure. But this is still a project in development and I hope to be able to reveal our new logo by the end of January!

By the way, you might notice that I am constantly jumping between "I" and "we". That is because inTandem is not just me, Carolin Collins, even if it's my name on the door. Over the years I have built up a fantastic network of designers, programmers and digital marketers both in Ireland and abroad on whom I can call wherever a job requires specialist skills or a quick turnaround time. That's the beauty of the creative, digital world where collaboration is part and parcel of our daily work. "inTandem" is more than just a business name but also a philosophy of partnership that will help grow your business.

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