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A - Z: Bounce Rate

The bounce rate of a site is the percentage of visitors that view only a single page before leaving the site again (and is often confused with the "exit rate" which is an entirely separate statistic). Single-page visitors are generally seen as an indicator of a problem with your website as we obviously want to keep visitors on the site as long as possible and not to leave after a quick look. But there can be plenty of other reasons for a "bounce", so keeping an eye on your site statistics will help you decipher what's really going on.

A - Z : ALT Text

What is ALT text and why is it important?

A - Z of Online Branding - Introduction

Welcome to inTandem's new series of posts designed to demystify some of the terminology associated with your online presence.

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