Search Engine Optimisation
Nowadays, with millions upon millions of websites on the Internet, it is all about ‘search ranking’, i.e. how far up the ladder your website will rank when a user enters a search on a site like Google, Yahoo or similar. The higher up the more likely that the user will click on your link to visit your site. There is no point in spending money on a great website if nobody can find it unless they know its exact web address.
As site owner, you can approach ranking management from two angles – paid and free (also referred to as ‘organic’). The paid side of things relates to the advertisements you generally see on the right-hand column of e.g. a Google search results page. There can be great value in that, but why not start off with a well-structured site in the first place that follows the design principles of Search Engine Optimisation to maximise your organic ranking for free?
Even though the different search engines use different mathematical principles on which they base their ranking system, simply following a number of SEO guidelines can have a significant impact on your ranking. These include but are not limited to:
- Keyword optimisation
- Meta Data management
- Image descriptions through Alt tags
- Friendly URLs (file names and structures)
- Internal and external links
- Content optimisation
- Navigation structures
- Search facilities
Contact inTandem to discuss how SEO can be incorporated into your website’s design.
Or if you already have a website but feel that you are not achieving the search ranking that you desire, let me carry out an SEO audit for you to present you with recommendations for the improvement of your site. Depending on the size of your site and complexity of your competitive environment, SEO audits start at €100.